Introduction In today's fast-paced and interconnected world, businesses, regardless of their size, must adapt to the digital landscape to thrive and succeed. A well-defined digital strategy is not just an option; it's a necessity for small and medium-sized business owners looking to unlock the true potential of their ventures. In this article, we will delve into the benefits of an effective…
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#1: Do something surprising: Don't puke data out When it comes to engaging stakeholders with web analytics, the key is to avoid overwhelming them with an avalanche of raw data. Instead, start by asking the client specific questions that tie their job and their life to the website. "Please tell me a little bit about your job" Or "What's one question you wish you could get answered about your…
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As a small business owner delving into the realm of web analytics, it's easy to feel overwhelmed by the sheer volume of data available. All analytics tools on the market and agencies want you to think that the more data you have available the better the decisions you can make. And why wouldn't they, after all this is how they make their money. However, adopting a "less is more" approach when it…
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Avoid Vanity Metrics: Metrics Need to be Actionable Vanity metrics refer to data points that may look impressive on the surface but fail to provide meaningful insights or drive actionable outcomes. Focusing on vanity metrics can often lead to misguided decision-making. It is essential to identify and prioritize metrics that align with your business goals and can drive actionable insights. For…
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Why you should develop a digital strategy Staying Competitive: With the increasing digitalization of industries, SMEs must adapt to survive and thrive. Embracing a digital strategy enables them to keep pace with the evolving market dynamics, technological advancements, and customer expectations. It helps SMEs gain a competitive edge by leveraging digital tools and techniques to enhance operational…
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Problem statement - an issue that needs to be addressed A problem statement is a concise description of an issue or challenge that needs to be addressed. It typically outlines the problem, its impact, and the desired outcome or goal of any proposed solution. Problem statements are commonly used in research, project management, and other fields where critical thinking and problem-solving skills are…
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In today's fast-paced digital world, organizations must have a clear digital strategy and performance measures that track progress towards its objectives. Key Performance Indicators (KPIs) are an essential part of any strategy, including digital ones, as they provide measurable targets for organizations to evaluate their performance and make informed decisions. A KPI framework that links to a…
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What is Online Experimentation? Online experimentation, also known as A/B testing, is a method of comparing two versions of a website or app to determine which one performs better. This is achieved by randomly splitting website traffic into two groups, and showing each group a different version of the website. The results are then analyzed to determine which version performed better, based on…
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Running A/B tests with too narrow a scope I have closed A/B tests way too early. Also when I have found something to be statistically significant for better or for worse. The significant results have convinced me enough to draw conclusions, I then communicated to the client, which created excitement and expectations. However, several times it turned out that there was a high initial interest…
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Person looking at an aquisition report in Universal Analytics On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, it's about time you decide whether to migrate to GA4 or another analytics tool. How is GA4 different from UA? One of the key features of GA4 is its focus on cross-device and cross-platform measurement. GA…
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